With the growth of consumer goods and the cautious reopening of retailers, luxury packaging has become an important way to showcase the brand history and restore market position in stores.
We are living through a difficult year for distributors and brands. Used correctly, luxury packaging can entice consumers to shop or provide an unforgettable boxing experience.
With carefully selected custom luxury boxes, a brand can build customer loyalty and get its key messages across.
And in an increasingly competitive and adaptable industry, it's important for brands to stand out and get into the hearts and minds of consumers.
This is a critical time for retailers and luxury brands. At Delta Global, we believe that those who are ready to change can succeed, and those who are ready to adapt can succeed.
In our three-step guide, we offer easy-to-use solutions to ensure your luxury boxes wholesale delight the recipient and attract in-store shoppers.
Understand Your Product
We have already described beautiful examples of luxury packaging design, and this is an essential requirement. Balancing the synergies between product and luxury packaging can be difficult.
Last year, Burberry was a great example of how to understand product understanding and integrate a luxury bag into innovative packaging.
Burberry has suggested that it will be completely plastic-free by 2025. Additionally, they have decided to make paper packaging from partially recycled coffee cups.
The challenge is: how can it useless luxurious materials while still making it look luxurious?
Burberry's solution is brilliant. To deliver a luxurious product in a box and beautifully celebrate its rich history, Burberry crafted the same materials as the spring used to make the box, which elegantly wraps each package into a gift. bought in luxury stores on Bond Street.
The result is a boxing solution that combines expensive products internally and sends brand values externally. Everything we combine with Burberry - stylish, fashionable, creatively designed, neat - is included in this unique packaging design.
Sales Channels
Once you've identified your point of sale (like The Brick or Online Stores), you can imagine how your luxury packaging boxes will look compared to your competition.
Think about how your package will reach a passing buyer. Does it bring your brand personality to market the same way it does online?
If possible, we recommend that you choose a solution that includes both physical purchases and online ordering.
Consumers are forced to shop online because it's a standardized way to buy luxury goods, and in such a critical year, a solution that doesn't work for everyone is perfect.
It's about offering all sales channels like a brand like Hermès “smart orange box”.
The Hermès package represents all the boxes. A beautifully visible in-store packaging solution and a positive unboxing experience that ensures that even if the consumer is no longer willing to find and buy, the packaging remains memorable and, most importantly, reusable.
Be SUSTAINABLE
The pandemic has caused long-anticipated trends. One is consumer demand for environmentally friendly packaging. This has been accelerated by consumers who demand long-term products, fashion conglomerates who want to save long-term costs, and a general awareness of the critical need to reduce the planet's carbon footprint.
In other words, packages containing redundant and impure materials are no longer allowed in our luxury packaging boxes.
Failure to comply with this new requirement runs the risk of being insignificant and to no avail, as the resource intended for remodeling the packaging will be wasted if the result is considered obsolete. Of all the packaging products previously published in the first five stages of our major product design, sustainability is arguably the most important element.
Even brands with a strong philosophy of sustainability can benefit from redesigning their luxurious packaging.
Why Is This Style?
There are many packaging boxes ideas on the market that can be used to pack a variety of items, but when it comes to premium items, nothing is more effective than luxury boxes. Luxury custom boxes are made from high quality materials that are both visually and protectively effective.
Custom boxes in this style are very versatile and can be customized to the desired dimensions. Due to the choice of durable materials, they are also effective in terms of protection. Custom box printing helps manufacturers promote their brands effectively, as well as providing consumers with the best possible experience. The beauty of custom box products surpasses all other existing styles.
Great Design
Printing and manufacturing custom cardboard boxes offers traders better support than the traditional packaging designs traditionally used. Old cardboard boxes did not provide effective protection and sometimes produced damaged products after shipping or shipping.
These new custom packaging boxes are excellent in terms of build quality and effectively protect packaged products due to their durable design. Traditional packaging designs also lack beauty and advertising potential. Printer and packaging companies can now offer you high quality luxury packaging designs that are branded marketing materials due to their attractiveness.
Advantages Of Design
Custom dressing is now widely used in the industry due to the advantages of this style. From effective marketing from company to company to marketing to ensure the protection of your products, the style is very diverse and works effectively to provide a high level of experience and functionality. Here are some benefits of custom boxes.